Tag Archives: Ryder Cup

Tourism co-operative’s ambitious plans for 2015

Port Appin

Hosting international events such as the Commonwealth Games and Ryder Cup in 2014 put Scotland firmly in the global spotlight as a top visitor destination. With such opportunity, many businesses are considering how to best take advantage of this new-found fame.

Carron Tobin, development manager of Argyll and the Isles Tourism Co-operative (ATIC), explains why being part of a consortium is helping many of Scotland’s west coast tourism businesses capitalise on the country’s time in the limelight.

Last year was an unprecedented one for Scotland, with sport, politics, the Homecoming gathering and historical anniversaries giving the country international attention like never before.

Not only did it cement our reputation as a land of spectacular scenery and a friendly welcome, it established Scotland as a vibrant and contemporary tourism destination that has the capacity to wow as much as it does charm.

This offers a tremendous opportunity for tourism businesses – and when it comes to having a competitive advantage, we believe being part of our co-operative consortium really helps us stand out from the crowd.

Coll beach

When we formed in 2012, businesses of varying sizes across the area pooled finances, contacts and industry knowledge to create an umbrella brand and marketing plan to set Argyll and the Isles apart from the rest of Scotland and the UK as an unmissable tourist destination.

By offering a range of attractive products that tour operators can sell to their customers, we have enjoyed real success, reaching more markets and potential customers than we would ever have managed individually.

This year though – more than ever – we can see the true value of being part of our co-operative as we prepare to launch our most ambitious bid yet to attract more tour operators to our area and our businesses.

For the first time, we will exhibit at three major international trade shows in a single year, supplementing our usual stand at VisitScotland’s EXPO in April, with trips to the Best of Britain & Ireland and Explore GB trade shows.

Argyll and the Isles Tourism Co-operative’s board. From left, Carron Tobin, David Currie, Calum Ross, Niall Macalister Hall, chairman Gavin Dick, Iain Jurgensen, Andrew Wilson, Brian Keating and Fiona McPhail.

Argyll and the Isles Tourism Co-operative’s board. From left, Carron Tobin, David Currie, Calum Ross, Niall Macalister Hall, chairman Gavin Dick, Iain Jurgensen, Andrew Wilson, Brian Keating and Fiona McPhail.

These events are vital to engage with tour operators across the world and have potential to attract thousands of new customers for our businesses, taking advantage of Scotland’s incredible 2014.

Quite simply, we couldn’t have done this as individual companies or local marketing groups. By working together, we have given our region a genuine competitive edge and delivered a significant boost to members’ trade – underlining just how effective being part of a consortium co-operative can be.

New Year Message

Sarah Deas resizedFrom Sarah Deas, Chief Executive, Co-operative Development Scotland

The eyes of the world will be on Scotland in 2014 as we host the Commonwealth Games, Ryder Cup and Homecoming. It’s a fantastic opportunity to showcase our country on the global stage.

Whilst we wish our sportsmen and women every success, 2014 is much more than medals – it’s a catalyst for regeneration, innovation and sustainable economic growth. An opportunity to build international business relationships, demonstrate our capability to host major events and present Scotland as a leading tourism destination. 

Commonwealth-Games-2014For Co-operative Development Scotland it’s an opportunity to shine a light on the positive contribution that co-operative and employee ownership models are playing in the Scottish economy. Working with the Supplier Development Programme, we’ve been helping businesses to tender together to compete for Games related procurement contracts – capacity building that will have long term legacy benefits. 

One co-operative that will play a key role in helping visitors discover the best places to stay, eat and drink is the Merchant City Tourism & Marketing Co-operative. The Merchant City will be a hive of activity during Games time, including hosting the venue for high profile business events. 

Another co-operative that should benefit from the growth in tourism is the Scottish Mountain Bike Consortium. Set up to increase the range and quality of mountain bike experiences, it aspires to make mountain biking the ultimate family-friendly adventure activity.

roadshow

Scotland is leading the way in the adoption of innovative business models. The coming year offers an excellent opportunity to leverage this success. Businesses that are already successfully exporting, such as employee owned Tullis Russell, Clansman Dynamics and Scott & Fyfe, are well placed to use the flexibility and power of their business model to seize new opportunities for growth. 

As Scotland ‘Welcomes the World’, hopefully you too are considering what 2014 could mean for your business. Are you capturing this once in a lifetime opportunity to profile your business and build international relationships? 

Wishing you a successful 2014

Best wishes

Sarah

2014: An exciting time to collaborate

Marc Crothall picture

The Scottish Tourism Alliance (STA) is an independent trade body comprising trade associations, individual businesses, marketing and local area tourism groups who earn their living from tourism or have an active interest in tourism.

Marc Crothall, CEO of the Scottish Tourism Alliance, explains why the organisation has partnered with this year’s Collaboration Prize at an exciting time for the Scottish Tourism industry.

The STA’s primary role is to lead, facilitate, co-ordinate and provide support to industry to help enable the successful delivery of the national strategy (Tourism Scotland 2020) objectives and vision. Other activities undertaken by the STA on behalf of its members are to collaborate with and represent industry views to government and agencies, offer advice and information to its members and enable strong networking opportunities across industry sectors.

We are recognised by government and public agencies as a credible and fully representative ‘voice of the Scottish industry,’ which Co-operative Development Scotland (CDS) has also acknowledged, and we are pleased to have been asked to work in partnership with them as a representative of the Scottish Tourism Industry.

The STA is delighted to support CDS’s Collaboration Prize as it focus’ on one of the key elements that underpins the National Strategy (Tourism Scotland 2020) “Collaboration”.

With the hook of a great £10,000 prize, the competition creates market opportunities, facilitates collaboration, endorses sustainable tourism and helps drive economic growth in the tourism sector. All of this contributes towards the Tourism Scotland vision in: “Making Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.”

Tourism is one of the most important industries in the Scottish economy, generating £4.3bn from overnight visitors, employing 185,900 within the tourism growth sector and attracting 15 million visitors in last year alone.

Now is an exciting time to be a part of the Scottish Tourism sector which will grow exponentially in the coming years with three landmark events taking place next year when Scotland “Welcomes the World” in 2014 with our second year of homecoming and two of the world’s biggest sporting events: the Commonwealth Games and the Ryder Cup.

These events are key to the tourism industry as they will not only give us the opportunity to showcase Scotland to the world, but will provide the stepping stones to delivering the growth ambition set out in Tourism 2020. Many opportunities will also be generated for our home grown talent to work together to succeed on the world stage and compete in the world market.

With these vast opportunities on the horizon the STA is looking forward to seeing the calibre of entrants that emerge from the Collaboration Prize this year and how they plan on taking advantage of these forthcoming key events. Fundamental elements we will be looking for in the proposals are: 

  • Innovative and creative concepts
  • Collaborative opportunities identified
  • Sustainable plans and projects
  • Valuable contribution to the Scottish Tourism sector
  • And most importantly, vision for future expansion and growth

The STA is looking forward to seeing what the future stars of the Scottish Tourism Industry have to offer.

If you are not yet a member of the Scottish Tourism Alliance for more information on membership please visit www.scottishtourismalliance.co.uk or email jean.kilpatrick@stalliance.co.uk