Tag: Food from Argyll

End of the holidays – and the beginning of a busy end to 2014

After a summer of sun and fun – and of course the Commonwealth Games – things are about to return to normal with the end of the school holidays.

Merchant City FestivalIt tends to be this time of the year that businesses across the country refocus their efforts on a strong end to the calendar year, perhaps even taking a fresh look at opportunities to expand revenue further.

We’ve seen many terrific examples this year of how organisations across the country have done this by working co-operatively.

During the Commonwealth Games, the Merchant City Marketing Co-operative helped promote the events linked to the Commonwealth Games – as well as the wider calendar of events and attractions throughout the year.

The Food from Argyll consortium was busy too, helping feed hungry festival-goers and showcasing their produce stalls at BBC at the Quay and the popular Belladrum Festival.

For each of the individual businesses involved in both organisations, such exposure and opportunity may not have been possible on their own.

By coming together, however, they have opened up new markets, boosted sales and increased awareness of their brands, both collectively and as individuals.

And as the nights start to draw in, now is the perfect time to start thinking about how working in such a way can boost your business.

Taste of success for food consortium

When you’re a small-scale producer keen increase your sales and exposure across the UK, how do you do it?

Nine food producers in Argyll considered this very issue in 2008, recognising that there was greater opportunity for them all if they worked together.

With the help of Co-operative Development Scotland, they came together to form Food from Argyll – a consortium aimed at taking their goods into a wider market.

Here, the producers describe the benefits they’ve enjoyed since forming the consortium.