The Scottish Tourism Alliance (STA) is an independent trade body comprising trade associations, individual businesses, marketing and local area tourism groups who earn their living from tourism or have an active interest in tourism.
Marc Crothall, CEO of the Scottish Tourism Alliance, explains why the organisation has partnered with this year’s Collaboration Prize at an exciting time for the Scottish Tourism industry.
The STA’s primary role is to lead, facilitate, co-ordinate and provide support to industry to help enable the successful delivery of the national strategy (Tourism Scotland 2020) objectives and vision. Other activities undertaken by the STA on behalf of its members are to collaborate with and represent industry views to government and agencies, offer advice and information to its members and enable strong networking opportunities across industry sectors.
We are recognised by government and public agencies as a credible and fully representative ‘voice of the Scottish industry,’ which Co-operative Development Scotland (CDS) has also acknowledged, and we are pleased to have been asked to work in partnership with them as a representative of the Scottish Tourism Industry.
The STA is delighted to support CDS’s Collaboration Prize as it focus’ on one of the key elements that underpins the National Strategy (Tourism Scotland 2020) “Collaboration”.
With the hook of a great £10,000 prize, the competition creates market opportunities, facilitates collaboration, endorses sustainable tourism and helps drive economic growth in the tourism sector. All of this contributes towards the Tourism Scotland vision in: “Making Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.”
Tourism is one of the most important industries in the Scottish economy, generating £4.3bn from overnight visitors, employing 185,900 within the tourism growth sector and attracting 15 million visitors in last year alone.
Now is an exciting time to be a part of the Scottish Tourism sector which will grow exponentially in the coming years with three landmark events taking place next year when Scotland “Welcomes the World” in 2014 with our second year of homecoming and two of the world’s biggest sporting events: the Commonwealth Games and the Ryder Cup.
These events are key to the tourism industry as they will not only give us the opportunity to showcase Scotland to the world, but will provide the stepping stones to delivering the growth ambition set out in Tourism 2020. Many opportunities will also be generated for our home grown talent to work together to succeed on the world stage and compete in the world market.
With these vast opportunities on the horizon the STA is looking forward to seeing the calibre of entrants that emerge from the Collaboration Prize this year and how they plan on taking advantage of these forthcoming key events. Fundamental elements we will be looking for in the proposals are:
- Innovative and creative concepts
- Collaborative opportunities identified
- Sustainable plans and projects
- Valuable contribution to the Scottish Tourism sector
- And most importantly, vision for future expansion and growth
The STA is looking forward to seeing what the future stars of the Scottish Tourism Industry have to offer.